for windows download The Hunger Games: Catching Fire

“This is the moment where we can actually have some fun and explore some opportunities that we might not get to have later,” he added, referring to the final book in the “Hunger Games” series, which Lionsgate is splitting into two movies, “Mockingjay - Part 1” and “Part 2.” “This is the book and the movie of color,” he says, having consulted closely with Collins before designing the campaign. Where the first installment relied on a more subdued look to capture Collins’ bleak, oppressed world, Palen and the author felt this was his chance to brighten things up. Pretty much every element of the sequel’s campaign is bolder than its predecessor. He’s produced the art for many emotion-provoking one-shots for Lionsgate’s campaigns over the years - from the “Saw” series’ bloody naked nurse to the hard-edge bodies and bloodied upper lips of Tom Hardy and Joel Edgerton as two brothers fighting in the high-stakes world of mixed martial arts in “Warrior.” The mag features manufactured articles curated by freelance journalist Monica Corcoran Harel, and photos of the film’s characters that reveal their elaborate look, shot by Palen himself.Ī professional photographer in his own right, it’s not the first time the marketing executive, who spends as much time as he can attached to a camera at his home studios in Los Angeles and Joshua Tree, has taken the image-making for a campaign into his own hands. “It was brave of the filmmakers to agree we should be that bold.”ĭuring the year-long campaign that launched last November, Palen went so far as to create a faux online fashion magazine, dubbed Capitol Couture, modeled after luxury publications like DuJour, Gotham and Ocean Drive, built around the ultra-rich and style-obsessed capitol city of Panem, the fictional nation in the bestselling author’s trilogy of young adult novels.

“This was dramatically different from anything we did on the first movie,” Palen says. SEE ALSO: ‘Hunger Games’: Can ‘Catching Fire’ Burn Brighter Than the Original? For Palen, whose soft-spoken, understated demeanor defies a fierce, tattooed marketing warrior with a meticulously plotted battle plan, “Catching Fire” has unleashed the 51-year-old’s creative ingenuity, and he’s seized the opportunity to tell a bigger, more color-saturated story through provocative visuals, bringing a complimentary world to life that has connected with Collins’ rabid fan base.

For windows download The Hunger Games: Catching Fire